Leveraging viral trends on TikTok and Pinterest is a powerful way to drive organic traffic to your Shopify store without spending a dime on ads. Barbie and Labubu collectibles are currently trending hot, making them perfect products to showcase in engaging short videos and pins that capture attention instantly.
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Examples of Viral Product Videos to Inspire You
On TikTok, videos showing unboxing, detailed close-ups, and creative play with Barbie dolls or Labubu plushies generate huge engagement. For example, clips where users reveal limited editions or rare finds with genuine excitement can quickly rack up millions of views.
Pinterest viral content often includes aesthetic flat lays, lifestyle photos, and DIY tutorials involving these collectibles. Videos that show styling ideas for Barbie dolls or decorating rooms with Labubu plushes do especially well.
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How to Adapt Viral Content for Your Store
Create 15 to 30-second videos that showcase your products’ best features—such as intricate details of a Barbie doll’s outfit or the softness of a Labubu plush. Use trending sounds on TikTok to ride the wave of popularity.
On Pinterest, design vertical video pins that tell a story or give quick tips, like “How to Display Your Barbie Collection” or “5 Ways to Style Labubu Plushies.”
Use call-to-actions like “Shop Now” or “Limited Stock Available” and link directly to your Shopify product pages.
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Winning Titles and Hashtags for Maximum Reach
Titles should be catchy and keyword-rich. Examples include:
- “Unboxing the Rarest Barbie Dolls of 2025!”
- “Labubu Plushies Everyone is Collecting!”
- “Top Barbie & Labubu Gifts You Can’t Miss!”
Use popular hashtags like #BarbieTrend #LabubuLove #Collectibles2025 #ShopifyFinds #ToyTok #ViralToys to increase discoverability.
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Recommended Video Formats for TikTok and Pinterest
Focus on vertical video formats (9:16 aspect ratio) for both platforms. Keep videos short, energetic, and visually appealing. Use quick cuts, bright lighting, and close-up shots to maintain viewer interest.
On TikTok, leveraging trending challenges or duet formats involving your products can boost visibility. On Pinterest, consider adding text overlays with tips or product benefits.
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