Know Your Aussie Market First Before optimising your Shopify store, understand what your Australian audience is searching for. Use Google Trends, Ubersuggest or SEMrush to analyse local keywords. Focus on Aussie spellings and product naming. For example, use “Activewear” over “Workout Gear” if that’s what’s trending locally. Understanding seasonal trends in Australia (like Boxing Day, EOFY, or summer promotions in December) gives you an edge.
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Optimise for Local SEO Set your Shopify store to target Australia specifically. Use an .com.au domain if possible or set your region and shipping zones to Australia. Add your business address, even if you’re online-only, to help with trust. Don’t forget to set your Shopify Payments to AUD and offer local payment methods like Afterpay. Add location-specific terms to product titles, meta descriptions and alt text.
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Master Product Page SEO Each product page should include a keyword-optimised title, description, and alt tags. Use customer-friendly copy and mention key phrases naturally like “buy women’s activewear online Australia.” Use bullet points for features, keep descriptions original (don’t copy manufacturer text), and include customer reviews.
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Improve Your Site Speed Google ranks fast sites higher. Use Shopify themes optimised for speed and avoid too many heavy apps or large uncompressed images. Test your store with tools like PageSpeed Insights or GTmetrix. Shopify also offers built-in lazy loading for images and CDN optimisation.
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Blog Regularly with Local Keywords Blogging helps Shopify stores rank organically. Write about Aussie-relevant topics such as “Top Summer Fashion Trends in Sydney” or “Best Eco-Friendly Skincare Products in Melbourne.” Use internal links to your products and structure your blog with H1, H2 tags for clarity and SEO value.
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Use Google Search Console & Analytics Connect your store to Google Search Console and Google Analytics. This allows you to see what Aussie keywords are driving traffic, what pages perform best, and where your customers are dropping off. Track bounce rate, conversion rate, and optimise pages that underperform.
Build Local Backlinks Backlinks boost SEO authority. Collaborate with Aussie bloggers, influencers, and directories. Reach out to local news sites or business listings and ask to be featured. Participating in community events or sponsoring local initiatives can also help generate backlinks naturally.
Optimise Mobile Experience Australians are big mobile users. Ensure your Shopify store is fully mobile-optimised. Use mobile-first themes, make buttons large and tappable, and ensure your checkout process is fast and smooth on smartphones.
Leverage Schema Markup Use Shopify apps or edit your theme code to include structured data (schema markup). This tells Google more about your products and can display star ratings, price, and availability directly in search results — increasing click-through rates.
Use Apps That Boost SEO Shopify has powerful SEO apps tailored for Aussie merchants. Try apps like “SEO Manager,” “Plug in SEO,” and “Smart SEO” to automate optimisation tasks. Many offer local SEO focus, sitemap generation, meta tag fixes, and image optimisation.
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Use Social Proof & Reviews Australians trust reviews. Integrate tools like Judge.me or Yotpo to show verified Aussie customer feedback. Displaying these on product pages and Google snippets can improve SEO and boost trust.
Update Your SEO Strategy Regularly Google’s algorithms evolve. Keep up with SEO blogs and Australian digital marketing news. Revisit your Shopify SEO strategy quarterly and tweak pages based on new keyword trends and performance data.
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