Why Coupons and Discounts Matter in Australia
Offering discounts and coupons is a proven way to attract Australian shoppers, increase conversions, and build customer loyalty. Australians love a good deal, especially during local events like EOFY sales, Boxing Day, and seasonal promotions. Setting up targeted discounts on your Shopify store can give you a competitive edge.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
Step 1: Access Shopify Discount Settings
Log into your Shopify admin dashboard. Navigate to ‘Discounts’ from the side menu. Click on ‘Create Discount’ to start. Shopify lets you create various types of discounts including percentage off, fixed amount off, free shipping, or buy-one-get-one (BOGO) deals.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
Step 2: Choose Discount Type and Conditions
Select the discount type that best suits your Australian customers. For example, a percentage discount might work well during EOFY sales, while free shipping codes can boost conversions in remote areas. Set minimum purchase amounts, specific product or collection applicability, and usage limits per customer to control your offer.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
Step 3: Target Your Discounts to Aussie Customers
Use Shopify’s customer segmentation to target discounts by geography. You can apply discounts only to customers with Australian shipping addresses or limit usage to those in specific states like NSW or Victoria. This helps create personalised marketing campaigns that resonate with local buyers.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
Step 4: Promote Your Discounts Effectively
Use email marketing, social media, and onsite banners to promote your discounts. Highlight Aussie events like Australia Day or local public holidays to create urgency. Apps like Privy or Klaviyo integrate well with Shopify to automate discount campaigns and track performance.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
Step 5: Monitor Discount Performance
Track your discount usage in Shopify’s analytics dashboard. Analyse how coupons affect sales volume, average order value, and customer retention. Adjust your discount strategy based on data to maximise ROI.
Create your store for free by clicking here: https://shopify.pxf.io/1dolarJ
