Wildfires have become an increasingly common threat, affecting supply chains and logistics worldwide. For Shopify store owners, especially those selling or shipping products to or from Canada, adapting your business during wildfire emergencies is crucial. This guide offers essential tips to manage inventory and logistics effectively during environmental crises.
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Assess Your Inventory and Supply Chain Risks
Wildfires can disrupt suppliers and transportation routes, causing stock shortages and delays. Start by identifying which products and suppliers are most vulnerable to wildfire impacts.
Maintain updated records of your inventory in Shopify and track suppliers’ locations relative to wildfire zones.
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Communicate Proactively with Customers
Transparency is key during emergencies. Use Shopify’s email marketing features to notify customers about potential delays or limited stock caused by wildfires.
Clear communication helps maintain trust and reduces order cancellations or complaints.
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Diversify Your Suppliers and Warehouses
Reduce risks by sourcing from multiple suppliers and considering warehouses in regions less affected by wildfires. Shopify supports managing multi-location inventory, making it easier to balance stock levels and fulfil orders from safe areas.
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Optimise Your Shipping Strategy
Work with reliable shipping partners that have contingency plans for wildfire disruptions. Offer flexible shipping options such as local delivery or pick-up points when possible.
Shopify integrates with many courier services to give customers real-time shipping updates.
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Prepare an Emergency Response Plan
Plan ahead for future wildfire seasons by setting up Shopify alerts for low stock, automating reorders, and maintaining a buffer stock of essential products.
Being proactive can help minimise business interruptions.
